We make a wet but less merrily announcement
to the guys with an urgent necessity:
„Go for a preventive medical checkup!“
With the aid of urin tests loads of diseases, causative
organisms and even cancer cells can be detected.
If you detect them early enough most of them
can be healed.
Our message inside the urinal become visible if the pee contacts it.
The revealed message tells the urgent facts of an urine test an disapers with the flush.
An Urin test can detect early cancer cells.
If you do it early enough they can be destroyed
in 99,9% cases.
Credits
CLIENT: Deutsche Krebshilfe IDEA & CONCEPT: Dominik Straka TEXT: Thomas Fife