Since 1993 the airbag is standard equipment in all Mercedes-Benz passanger cars.
The airbag is one of the most important safety systems in a car and saves hundreds of lives every year.
It is time to say thanks to the airbag. And the best way to do this is with a kiss.
For 20 years it is standard equipment in all Mercedes-Benz cars. More than 50,000 people say: “Thank you, airbag”.
CLIENT: Mercedes-Benz IDEA & CONCEPT: Dominik Straka ARTDIRECTION: Dominik Straka TEXT: Sven Rumpf CREATIVE DIRECTION: Stefan Zimmermann