Sixt - Ehec

Print AD - Jung von Matt/Elbe

In Mai 2011 Germany was rushed by an high amount of EHEC infections. They thought the virus comes with spanish cucumbers. After this information went public, cucumbers became cheap as hell.

In German you can call a small car cucumber as hell.

English Headline: Sharply reduced spanish cucumbers.

Credits

CLIENT: Sixt
ARTDIRECTION: Dominik Straka
TEXT: Dominik Straka
CREATIVE DIRECTION: Peter Kirchhoff

Full credits on request